Data your ads can trust

Ad Tracking Setup (Pixel, CAPI & GA4)

If your ads platforms can’t see your sales and leads, they can’t find more of them. I set up Meta Pixel and Conversions API, GA4, Google Ads and TikTok tracking properly, with deduplication and consent, and prove it works with test events.

Get a Free Tracking Check See a sample check
  • 8Ad platforms
  • 5Countries served
  • 3+Years experience

// At a glance

What the setup covers

  • PlatformsMeta, Google Ads, GA4 and TikTok
  • MethodsBrowser pixels, Conversions API and server-side GTM
  • QualityDeduplication, event match quality and values
  • PrivacyConsent mode and cookie banner respected
  • PriceFrom $249, about 30% below typical rates

Not sure it’s the right fit?Ask me

// In short

Do you need tracking setup?

Choose Ad Tracking Setup when your ad platforms report far fewer (or more) sales than you actually get, events are duplicated, or GA4 shows no purchases. It comes before scaling any ad budget. If tracking works but campaigns don’t, choose management for the platform you use, such as Google Ads or Facebook & Instagram Ads. MD Shamim Mahmud sets up Meta Pixel and Conversions API, GA4, Google Ads enhanced conversions and TikTok Events API through Google Tag Manager, with consent mode and test events.

By MD Shamim MahmudUpdated

Provider
MD Shamim Mahmud · ads & tracking specialist
Based in
Bangladesh, working remotely
Platforms
Meta, Google Ads, GA4, TikTok, X
Works with
WordPress, WooCommerce, Shopify and landing pages
Price
From $249 · about 30% below typical freelance rates

// Who it’s for

Signs your tracking is broken

Most ad accounts have at least one of these problems, and every one of them costs money.

  • Numbers don’t match

    Meta says 40 sales, your store says 25, GA4 says 12.

  • Duplicate events

    Purchases counted twice because pixel and server events aren’t deduplicated.

  • No values or no purchases

    Conversions without order values, or GA4 shows no ecommerce data.

  • Consent ignored

    Tracking fires before consent, or the cookie banner breaks it.

// What’s included

What the setup includes

Every setup includes these. Server-side hosting fees (for example Stape or Google Cloud) are separate.

  • Tracking audit

    What fires now, what’s missing and what’s double-counted.

  • Google Tag Manager

    A clean GTM container with named tags, triggers and variables.

  • GA4 ecommerce

    View item, add to cart, checkout and purchase with values.

  • Meta Pixel + Conversions API

    Browser and server events with event ID deduplication.

  • Google Ads conversions

    Primary conversions and enhanced conversions set up.

  • TikTok Events API

    Pixel and server events for TikTok, if you advertise there.

  • Consent mode

    Google consent mode and your banner wired correctly.

  • Test events

    Test purchases or leads checked in every platform.

  • Tracking map

    A simple document of what fires, where and why.

// Sample tracking check

Every event, checked and matched

After the setup you get a check like this: each platform, each event, and whether it’s firing, deduplicated and carrying the right value.

DeduplicatedConsent-awareTest events

// How it works

From audit to verified data

Nothing is switched off until the new setup is tested side by side.

  1. Access

    Ad accounts, GTM, GA4 and site access.

    Day 1

  2. Audit

    What fires today, gaps and duplicates.

    First days

  3. Plan & quote

    Events, platforms and method agreed in writing.

    Before work starts

  4. Build & test

    Tags, server events and consent set up and tested.

    During the work

  5. Verify

    Test orders or leads matched in every platform.

    On delivery

// Pricing

How much does tracking setup cost?

Fixed prices, about 30% below what comparable freelancers charge.

Tracking setup

Pixel, CAPI and GA4 via GTM

From $249

Comparable freelancers: around $350 ≈30% less

Browser and API tracking for your main platforms, deduplicated and tested.

  • GTM container and GA4 ecommerce
  • Meta Pixel and Conversions API
  • Google Ads conversions
  • Test events and tracking map
Get a quote

Server-side tracking

Server-side GTM

From $449

Comparable freelancers: around $650 ≈30% less

Events sent from your own tracking server for better accuracy and control.

  • Everything in tracking setup
  • Server-side GTM container
  • First-party tracking domain
  • TikTok Events API
Get a quote

Complex setups

Several sites, apps or CRMs

Quoted

After a free call

Offline conversions, CRM imports, apps or several domains.

  • Offline and CRM conversions
  • Several domains or stores
  • Written quote after a free call
Discuss your project
  • Tested in every platformTest events checked in Meta, Google, GA4 and TikTok before handover.
  • 30 days of free fixesIf tracking I set up breaks within 30 days, it’s fixed at no cost.
  • Direct support on WhatsAppTalk to the person who built your tracking.

How payment works

  1. 1Written proposalScope, price and timeline agreed before any payment.
  2. 250% to startYou get an invoice, and a receipt once it’s paid.
  3. 3Check the test eventsSee the test purchases or leads arrive in each platform.
  4. 450% at deliveryThe second half is due only when the events are verified.

Progress updates, invoices and receipts are shared with you in one place, so you always know where the work and payments stand.

Server-side hosting (Stape, Google Cloud or similar) and consent tools are paid separately. Market comparison based on public freelance price lists, October 2026.

Returning client, or referred by one? Ask about your discount

// Before you decide

Browser pixel or server-side tracking?

Browser pixels are easy but miss events because of blockers and browser limits. Server-side tracking fills those gaps.

Server-side + APIBrowser pixel only
AccuracyHigher; fewer lost eventsLower; blockers and browser limits
ControlYou decide what data is sentThe pixel sends what it collects
CostSetup plus small hosting feeFree
Best forStores and businesses spending on adsVery small budgets or tests

What you’ll need to share

  • Admin access to Meta Business, Google Ads and GA4
  • Google Tag Manager access (or I’ll create it)
  • Website admin access
  • Your cookie banner or consent tool details

Missing something? We can sort it out together on the first call.

// FAQ

Tracking questions

What advertisers ask about pixels, APIs and data.

Still have a question? Ask me directly

How much does tracking setup cost?

Tracking setup with Meta Pixel and Conversions API, GA4 and Google Ads conversions starts from $249, and server-side GTM from $449 (USD), about 30% below what comparable freelancers typically charge. Complex setups are quoted after a free call.

How do payments work?

You pay 50% to start and 50% when the test events are verified in every platform. Every payment comes with an invoice and a receipt.

Why does Meta show different numbers from my store?

Attribution windows, blocked browser events, duplicates and missing server events all cause gaps. Proper setup reduces them, but platforms will never match your store exactly.

What is Conversions API?

It sends events from your server to Meta, alongside the browser pixel, so fewer events are lost. With matching event IDs, Meta counts each sale once.

Do I need server-side GTM?

Not always. If you spend steadily on ads or run a store, it usually improves accuracy. For small tests, pixel plus Conversions API through a plugin can be enough.

Is this GDPR-friendly?

It’s built to respect consent: tags wait for consent where required, and consent mode is set up. Your privacy policy and banner remain your responsibility.

Do you work with Shopify?

Yes, as well as WordPress, WooCommerce and most landing page builders.

Does better tracking improve my ads?

Usually. Platforms optimise on the conversions they see, so more accurate data helps them find buyers. Results still depend on your offer and budget.

Can your ads see your sales and leads?

Send your website and the platforms you advertise on. I’ll reply with what I see firing today.

Get a Free Tracking Check All Ads & Tracking services

Often added to tracking setup

Other Ads & Tracking services:Google AdsFacebook & Instagram AdsTikTok Ads & TikTok ShopAll Ads & Tracking services