Show up when people search for exactly what you offer, and pay only for clicks that can become customers. Campaigns are built around real search terms, tracked properly and cleaned up every week.
Choose Google Ads when people already search for your service, such as plumbers, clinics, lawyers, removals or B2B services, and you want enquiries from those searches. If people don’t search for what you sell yet, Facebook, Instagram or TikTok ads build demand better; if your tracking is unreliable, Ad Tracking Setup comes first. MD Shamim Mahmud manages Google Ads with conversion tracking, weekly search-term clean-up and reports that separate spend, platform results and confirmed enquiries.
Google Ads works when there is search demand: people typing what you sell, ready to act.
People search for your service
Searches like “emergency plumber near me” or “bookkeeping for small business”.
Ads are wasting money
Clicks come from irrelevant searches and nobody checks the search terms.
Calls aren’t tracked
You can’t tell which keywords or ads bring calls and forms.
You’re starting from zero
You want a lean, well-tracked campaign before spending more.
// What’s included
What management includes
Both plans include these. Ad spend is paid by you directly to the platform; creative production beyond briefs is separate.
Accounts in your name
Ad account, pixel and billing stay yours; I work with partner access.
Tracking first
Conversions, GA4 and offline or chat signals set up before spending.
Research
Audience, keyword or interest research based on your customers.
Ad copy & briefs
Headlines, text and creative briefs for every campaign.
Campaign build
Structure, budgets, bidding and placements set up properly.
Weekly optimisation
Budgets, targeting and ads adjusted every week.
Search-term clean-up
Irrelevant searches blocked with negative keywords every week.
Call & form tracking
Calls from ads and your site counted as conversions.
Landing page check
The page or chat the ad sends people to, reviewed for fit.
Monthly report
Spend, platform-reported results and confirmed enquiries, separately.
// Sample monthly report
Spend, results and real enquiries
Each month you see what you spent, what Google reports and the enquiries you confirm, side by side. That’s the only way to know what the ads really bring in.
SpendPlatform resultsConfirmed enquiries
Google Ads report · OctoberExample
Spend$1,200
Google-reported46 leads
Confirmed31
82 irrelevant searches blockedDone“Free”, “jobs” and DIY searches added as negatives
Calls tracked from ads and siteDoneCall extensions and website calls counted
Cost per confirmed enquiryTracked$38.70, down from $52 last month
Two ad groups pausedPausedHigh spend, no confirmed enquiries
Landing page formFixedMobile form shortened from 7 to 4 fields
Next monthPlanTest a new offer headline; add a location extension
Example report. Numbers depend on your market, offer and budget.
// How it works
From review to running ads
Tracking is set up and tested before any budget is spent.
01
Free review
Your offer, customers, budget and any past campaigns.
Day 1
02
Plan & quote
Campaign plan, budget split, tracking plan and a written proposal.
Before work starts
03
Tracking & setup
Pixel or tag, conversions, audiences and campaigns built.
First week
04
Launch
Ads go live after your approval of copy and targeting.
Launch day
05
Optimise & report
Weekly changes and a monthly report.
Every month
// Pricing
How much does Google Ads management cost?
Monthly management fees about 30% below what comparable freelancers charge. Ad spend is separate and paid directly to the platform.
Google Ads
Ad spend up to $2,000/month
From $249/month
Comparable freelancers: around $350/month≈30% less
For one service or area, with lean, well-tracked search campaigns.
Accounts stay yoursAd accounts, pixels and data are in your name from day one.
No long contractStay month to month and stop with 30 days’ notice.
Direct support on WhatsAppTalk to the person running your ads.
How payment works
1Written planWhat’s covered each month, agreed before you pay.
2Pay month by monthEach month is paid upfront, with an invoice and a receipt.
3Monthly reportWhat was done, what changed and what to watch next.
4No long contractContinue month to month, or stop with 30 days’ notice.
Progress updates, invoices and receipts are shared with you in one place, so you always know where the work and payments stand.
Ad spend, creative production and paid tools are separate. Setup is included in the first month. Market comparison based on public freelance price lists, October 2026.
Management starts from $249 a month (ad spend up to $2,000/month) and $449 a month (ad spend up to $6,000/month) (USD), about 30% below what comparable freelancers typically charge. Ad spend is paid directly to the platform from your own account and is separate from my fee.
How do payments work?
Each month is paid upfront, with an invoice and a receipt. Setup and tracking are included in the first month, there is no setup fee, and you can stop with 30 days’ notice.
Is ad spend included in your fee?
No. Ad spend goes straight from your card to the platform, in your own ad account. My fee covers the setup, management and reporting.
Can you guarantee leads or sales?
No one honestly can. Results depend on your offer, price, budget and market. What I make sure of is clean tracking, sensible campaigns and honest reports, so you can see what your money brings in.
How much should I spend on Google Ads?
It depends on cost per click in your market. For many local services, $500–$2,000 a month is a sensible test budget. I’ll estimate it from real keyword data before you start.
Do you use Performance Max?
Where it fits. For most service businesses, search campaigns come first because they’re easier to control and measure.
How do you report results?
Every month you see three things side by side: what you spent, what the platform reports, and the enquiries or sales you confirm. Platform numbers alone can over- or under-count.
Paying forclicks thatdon’t callback?
Send your website and, if you have one, access to your Google Ads account. I’ll reply with what I’d fix first.